It's Time For Results! Most people have it all wrong when it comes to their website, they obsess about pretty pictures and how it looks rather than Traffic, Conversions and Sales. After all, that's why you built your website in the first place, isn't it? Black And White Boy was founded with the belief they could help small to medium-sized enterprises get their fair share of the online marketplace. Specifically, they help them to find new customers and win more sales through enterprise-level marketing techniques. It helps ambitious companies to skyrocket their revenue and profit, all within a positive ROI. After studying 200 top businesses and what they do online to be successful, we have identified the common formula they all use. It is a formula which allows them to attract customers on demand over and over again. This formula is a well-known, tried and tested technique which is used in the largest corporations to make huge profits and is no secret, but one that most businesses simply ignore, don't know about or overlook. As well as applying the success formula above, we also take a novel approach to digital business development for our clients. "Marginal gains" has become famous most notably through Sir Dave Brailsford - When he became head of UK cycling in 2002, Britain had almost no history of success in the sport. Many thought he was being too ambitious and scoffed when he targeted a British winner of the Tour de France within 5 years and at least 2 gold medals in the next Olympic "cycle"... we all know what happened, right? We take this same philosophy and apply it your website. We first set it up for success with clear objectives of what you want it to do. Then we keep on testing until we squeeze as much opportunity and value out of it as we can. This approach has produced some spectacular results, just as it has with British Cycling.