Wellspring Research is a team of qualitative marketing research enthusiasts with rich experience in revealing relevant consumer insights and in providing actionable and strategic recommendations for clients. While fully utilizing mainstream qualitative methodologies, Wellspring researchers venture further to employ a more context-related approach to market research whenever possible – including design thinking, semiotics and ethnographic methods. When research objectives allow, we tend to go beyond reported behavior and we observe the actual behavior when and where it actually happens, for direct and more relevant insights. We are aiming to build strong partnership relationships with our clients through complete transparency and also by ensuring senior presence and continuous conversation in all our projects.