The Grab Your Wallet Alliance is a catalyst for positive social change, a benevolent, rapid response army of people organized to flex their economic power in ways that promote equity, belonging, and respect. Whether you're a consumer, a worker, an investor or all three, the mission of the alliance is to help you exercise your economic power in ways that expand opportunities for women, people of color, and other traditionally marginalized communities. We serve those who want to flex their economic power in favor of equity. We serve the big-hearted, fair-minded people of the world and especially women who make or influence the vast majority of the world's consumer decisions.