SMART CAMPAIGN® A strategic, automated multi-media platform for localized marketing programs SMART CAMPAIGN® is a rich, innovative multi-media marketing program that seamlessly integrates and delivers effective marketing strategies through multiple digital communication channels. It creates exciting customer experiences that inspire brand loyalty, customer retention and generates leads. At the core of SMART CAMPAIGN® is our highly-flexible and scalable marketing technology, award-winning analytics, creative expertise and prescriptive strategies. It is the seamless integration of these attributes that enables us to deliver exceptional results for SMART CAMPAIGN® Authorized Network Members.