Broken Hearts, Inc. is a relatively new company; however, the concept behind Joni's Heart has been around our home for over 25 years. The Joni's Heart collection of pins and key chains can be given to anyone for any loss (death of a friend/family member, loss of a pet, divorce or breakup, etc. . If you have a friend or family member grieving from a broken heart, consider sending this special pin or key chain to show them you support them and care about their grief. Check out our company web site: www.jonisheart.com