The European Centre for Best Practice Management (ECBPM) pioneers ideas and develops solutions to problems faced by industries at large. It was created with the primary purpose of serving the business community through applied research and the development of executive managers through knowledge dissemination and the facilitation of learning through problem solving. It blends top quality academic expertise, performance management and related topics with applied know-how, and so spans the gap that too often exists between academia and industries. Its staff features prominently at conferences and symposia around the world believing that the understanding of management concepts is a generic process and only the application of the various principles has to be customised. Areas of Expertise The ECBPM is particularly renowned as a world class centre in the following fields:‐ • Benchmarking and Best Practice Management • Corporate Performance Measurement & Management • Process Innovation Management • Supply Chain Management • Customer Development & Management • Total Quality Management • Information & Technology Management • Change Management & Business Process Reengineering • Knowledge Based Management & Learning Organisation • Healthcare Management • Design Management & Use of Special Tools such as QFD's • Brand Development & Management • Talent Management