The magic of French culture and lifestyle remains a mystery for the rest of the world. How has such a small country had such a huge influence on food, wine and fashion? Should we all heed the French Paradox for the sake of our health? The geographical beauty of France and its many regions contribute to this creativity and ambition. France's coastlines are open to the world, revealing the quintessential French lifestyle or “art-de-vivre”: audacious, light-hearted, beautiful. French Beaches wines are avant-garde and made in this spirit. We celebrate the beauty and quality of French culture in a fresh, appealing way.