P.S. Bridal is the first tech bridal styling start-up, founded by celebrity stylists and Machine Learning experts to revolutionise the bridal industry, pioneering new ways to buy or rent your wedding dress. Soon to launch P.S. RENTAL - the UK’s first circular economy luxury bridal rental + resale platform. P.S. RENTAL enables brides to buy pre-loved, rent and rent out their dream wedding dress. P.S. RENTAL operates both peer-to-peer (renting from other brides), and from brands & boutiques.