JCDecaux UK is the brand-first digital media company that is bringing new opportunities for our clients and partners to the market. In the two-screen future of the public and private screen, JCDecaux UK has introduced BranDO, a brand-safe charter for digital Out-of-Home, to support the launch of its automated digital trading platform. The company is committed to providing a powerful brand-first environment for clients where accountability, measurability, viewability, brand safety, and sustainability are paramount across airport, rail, retail and roadside channels. At the core of JCDecaux’s activity is the company’s sustainability commitment - to achieve economic growth while respecting people and the environment. JCDecaux is the first Out-of-Home company to join the R100 initiative, committing to achieve 100% renewable energy by 2022 across the company worldwide. It all started 50 years ago when Jean-Claude Decaux had an idea that would change cities across the world - to provide and maintain bus shelters free-of-charge paid for by advertising. Today, JCDecaux continues Jean-Claude Decaux’s vision, delivering public amenities funded by advertising and a powerful communications’ channel for brand and client partners.