The Postcode Lotteries Green Challenge is one of the largest competitions in the field of sustainable entrepreneurship. Green start-ups from Germany, Great Britain, the Netherlands, Norway and Sweden can submit their promising sustainable business plans. The winner will receive €500,000 to further develop the product or service, and to bring it to market. The runner-up will receive €200,000 and the three other finalists will receive €100,000 each. An international jury selects the winner and runner-up. In addition to the prize money, all finalists will receive over six months of expert coaching to optimise their business opportunities.