CIM is the reference for information about the audience, profile, consumption, and evolution of the media as well as about the communication profile of the consumers. CIM helps the media, advertisers and media agencies to deepen their knowledge and make the best investment decisions by providing them, as soon as possible, precise, objective and reliable information on media audiences, their characteristics and their performances. This information is collected through proprietary media surveys (designed, defined, implemented, and controlled by CIM) or through third-party surveys validated by CIM.