Next Jump was founded in 1994 making print coupon books for college campuses and eventually for corporate employees in partnership with HR departments of F1000 companies. WHAT we do as a company has evolved over the years, however we believe something much more important is WHY we exist. Our big audacious goal is to make the world a better place by fundamentally changing the model for how companies are run. Next Jump was selected as one out of only three organizations in the world to feature as a "Deliberately Developmental Organization" in the book "An Everyone Culture", by Harvard researchers Robert Kegan and Lisa Laskow Lahey. We discovered a universal formula in how company cultures should be built: Better Me + Better You = Better Us. A culture built to help employees improve themselves for the purpose of helping others. The key ingredient to success is striking a balance and building a growing cycle of better me to better you. Our cultural investments are made to better our employees for the purpose of getting better, strong and smarter so that we can help others. WHAT we do has been categorized by the New York Times, TechCrunch and industry analysts as the potential counterweight to Amazon. However, what we've built is an e-commerce marketplace that partners with over 30,000 merchants, rather than competing with retailers. In addition, we have built a unique direct marketing channel to corporate employees by partnering with over 90,000 HR departments.