Neointel Research is a full service market research institute that has as primary proposal the understanding of people under many prisms. Our job is to understand people and their cultural contexts that influence their lives and with that, we believe that we can contribute with organizations in the development of their products, services, brands and communications strategies. PREMISES The main premise of our work is that the understanding of people and the social facts that influence their lives represent the first step to contribute with the innovation and development of products, services and brands. Our work is done through the observation and understanding of perceptions, discoveries, ideas, thoughts, points of view, behaviors, contradictions, values, histories of life and dreams that reflect the plurality and complexity of the human being and directly impact in his/her form to see, feel and consume brands, products and services. In order to do our job, we focus on the problem to be solved and not on the methodology to be used. This means that we do not divide the world in qualitative or quantitative methodologies. We actually propose the use of those methodologies isolated or combined, according to the necessity of each study.