The Mental Muscle Company was founded to demonstrate we can all perform better and achieve more by flexing our mental muscle. Success is not the prerogative of the few, granted there are some that get a head start in life through genes or the environment they are born into, but that is only part of the story. Our work at the Mental Muscle company with countless individuals shows us that skill and ability alone do not guarantee success, it is our mindset and how we manage ourselves and interact with our environment which are crucial.