MyCityWay is the technology partner for global brands seeking to thrive in today’s mobile-first world. Our platform is used to create new highly engaging, personalized mobile experiences and to optimize brands’ existing mobile strategies to achieve core business objectives and increase the return on marketing investments. Marketers leverage our platform to forge long-term personal and profitable relationships with their always-on customers. With our suite of cloud-based tools, brands deliver contextually-relevant and hyper-targeted content and advertising that increase retention, loyalty and monetization. The MyCityWay platform powers omni-channel strategies across all digital touchpoints, including smartphones, connected cars, connected TV and airplane seatbacks. The world’s leading brands have partnered with MyCityWay including Mastercard, Panasonic, BMW, Macy’s, Daily News, Tommy Hilfiger, Lacoste, Pioneer, One Laptop Per Child and Calvin Klein among others. MyCityWay was one of 24 companies selected to participate in the WSJ's 2013 documentary series. The company has also won several awards including NYC Big Apps 2010, Intel TechSparks Apps4India 2011, Hill Holliday’s Project Beacon 2012, Appy Award 2012 and was named an Official Honoree for The Webby Awards 2013. MyCityWay is backed by Firstmark Capital, IA Ventures, BMWi Ventures and NYC EDC. The MyCityWay Platform leverages one patented (U.S. Pat. No. 29417363) and five patent-pending technologies.