Our journey started in 1984 in the food industry. Within a short span of time we established ourselves as one of the preferred suppliers in the industry. Over the years we have diversified our business interests in food, beverages, hospitality, supplies and retail duty free. Today, we are recognized as a reputable multifaceted business and are one of the largest independent food and licensed beverage importers in the GCC. Our operations worldwide are supported by a well-established distribution and logistics department. We utilize the most advanced computerized stock monitoring systems for our products and have large warehousing facilities with over 150,000 sq. ft. dry and cold storage areas of bonded warehouses and duty-free shop areas at various locations within the UAE. We pride ourselves on outstanding customer service, performance and quality and our success is attributed to over 1000 culturally diverse, passionate and experienced professionals. OUR VISION To be recognised by our suppliers, customers and competitors as the leading importer, wholesaler, distributor and exporter in the GCC. To be recognized as the leader in the minds of our suppliers and customers for outstanding customer service, performance and quality. OUR VALUES We are one Truebell Team. We respect our colleagues, suppliers, customers and the community around us. We have integrity and pride ourselves on providing heartfelt service and building strong, long term working relationships. We have a style and culture that is our own, but strive for continuous improvement. If you would like to be a part of the Truebell team please email your CV to hr@truebell.org