Newground is a London-based architecture and design practice established in 2013. Our name represents our objective to contribute to the evolving built environment with inventive solutions rooted in experience. As contributors to the built environment, we aim be aware of what has come before, engaged with what is happening at present and alert to what is to come. Well-resolved design solutions achieve a sense of inevitability. We set out to produce practical, legible and creative solutions to complex design challenges by engaging with the specifics of each project. Sectors While we consider ourselves specialists through extensive experience in certain sectors, we believe that the same principles and processes of good design apply across all sectors. • Housing: mixed-use, build to rent, extra care and student • Office and retail • Masterplanning and regeneration Scale We work on projects large and small. We have proven that smaller teams can design and deliver large and complex projects, often more creatively and efficiently than larger competitors. We also recognise the need to keep our portfolio varied, with a range of projects of different scales keeping our output fresh and relevant. Approach We design with delivery in mind and, wherever possible, aim to remain involved throughout all stages of our projects from concept to completion to help translate design ideas into places and buildings that people can appreciate.