Fracture ID's patented Drillbit Geomechanics™ technology allows operators to understand the rock mechanics and geology of their reservoir by measuring how the bit interacts with the rock. Once operators know their reservoir conditions they can begin improving completions strategies to reduce both costs and well to well interaction. Having high resolution, robust data along every well allows operators to optimize development strategies such as defining landing zones and frac barrier interaction. The end goal is to have a proactive industry that gets more hydrocarbons out of the earth at reduced cost and with less risk.