Driving on eerie, empty streets in the first lockdown of 2020, there was a thick post-apocalyptic mist hanging in the air, and you could almost imagine soft ghostly music with fluttering newspapers dancing on a cold, grey street. It felt like you had to be in a steampunk outfit, maybe with a big Marvel style gun almost too big to hold in both your hands. We all thought it would be over in a matter of weeks, or maybe a few short months. Never did we think, a year and a half later, people would still rather be close to home than venturing outside, choosing to work from home. And now, legislation even to change so that working from home becomes the norm rather than the exception. Several companies are testing out the viability of a four-day work week. It seems that we are not going back to what we were used to. These changes will not be bad ones, and definitely would be better for our environment but what does that mean for especially the small business that has always relied on drive-by customers to see your shop, your advertisements, your products? To have a reason to stop and buy something because they drove past on their way to or from work? What would be the motivating factor for them to visit your shop now that they do not need to pass it every day? It was with these sobering thoughts that Shad was born. We know that to survive, you need to change, adapt, grow with the future rather than closing your doors defeated. We also know that change is hard, and not always a friendly undertaking if you are used to doing things a certain way, your way. We want to help you, take that change out of your hands, so that you can focus on what you do best, while we focus on putting the word out there. It is our mission to keep our small businesses intact and blooming, preserving it for generations to come!