Ignite is a boutique qualitative market research consultancy based in Shanghai, China. We combine local consumer insight with inspired strategic thinking to help clients propel their brands and businesses forward. Companies such as Unilever, Kellogg’s and Aldi are currently benefitting from our unique approach. We offer:- 1. International-standard Research Design, Analysis and Reporting: • We are one of the few agencies in China that ‘gets’ qualitative research • We go beyond reportage, interpreting findings in the wider brand, consumer and cultural context 2. A Bridge between Western and Chinese Consumer Culture: • Our team is a deliberate blend of overseas and local researchers • Our findings are conveyed in simple, meaningful terms - and in fluent English 3. Experienced staff: • We guarantee Director-level involvement at every stage of every project, from briefing to debrief • Our Directors have over 20 years’ experience. Our other researchers have at least 10. We are dedicated, professional and insightful. And it shows: 90% of our work comes from repeat clients and referrals. Please get in touch to find out more about research that is designed not just to inform, but to IGNITE.