Channelier is a simple Cloud-based platform for sales and distribution management. It allows manufacturers/brand owners to create quick online "smart" catalogs for all of their products and connect with their buyers/re-sellers/channel partners to trade. The smart catalog can be configured to show different prices and products to different customers (customer segments), and is completely secure. Only trusted channel partners can see the catalog at the prices set for them after securely logging in. Buyers can review detailed product information online and place orders and enquiries real-time, 24 x 7, without errors. The channelier web application comes coupled with a mobile application and can be used by the in-house field sales team as well as channel partners to manage the entire lead-order life cycle. It ensures a seamless integration for sales, marketing and fulfillment teams ensuring a faster and better fulfillment. The web and mobile applications come with extensive and configurable data capture capabilities providing complete transparency to all associated processes, and allowing the generation of clearly actionable metrics.