SIP (Spirits Innovation Partners) is a full-service beverage development & branding firm specializing in areas of craft spirits development, branding, marketing, production management and sales. SIP has partnered with the country band Midland to create the Super Premium Tequila brand named INSÓLITO. INSÓLITO, meaning, rare, uncommon and extraordinary, launched at the beginning of 2020 in Texas. We launched our online shop in March and currently ship to 45 states. New market expansion has been planned for early 2021. Learn more about INSÓLITO - www.insolito.com