Pica® is the cutting-edge tech for mass participation events and the sports industry which focuses on improving the users' experience while increasing the revenue of all parties involved. Thanks to a blend of recognition methods, our in-house AI solution automatically matches the individual portrayed with their pics & videos taken during the event. Participants receive a personalised album of content directly on their smartphone, in real time. The Pica® marketplace is fully GDPR compliant (EU GDPR 2016/679).