Profila is a Web5 personal data relationship platform, that delivers value to people and brands, through a private communication and content channel. Surveillance-based personal data collection and unethical data use violate privacy laws and hurt people’s trust in a digital economy. The existing digital tracking model is delivering unethical and inaccurate data. Therefore they are tracked and bombarded with unwanted content. Except for an “unsubscribe” or “reject cookies”, people have no voice in how their data is used. Profila platform ensures: Digital Privacy People understand how to protect their personal data and brands respect people’s choice on how to (or not) use data. Accurate & evergreen data People maintain and manage their own authentic datasets, which can be accessed by companies that pay for them. Authentic Valued Relationships People receive personalized experiences and content from brands they interact with and take a share of data & ad revenue (min. 50%).