Chloe is on a mission to help homeowners create better financial outcomes for themselves by unlocking the power of their home equity. 💳 Over 33% of homeowners are actively incurring extra expensive credit card debt to pay their bills. 🧑💼 Over 40% of homeowners are taking on a second full-time job just to cover basic housing costs. Meanwhile, homeowners are collectively sitting on over 11 TRILLION dollars in untapped home equity. Equity that if accessed and leveraged properly can help them build wealth. Chloe transforms legacy HELOC (Home Equity Line of Credit) processes into a frictionless credit card backed by home equity 🏠💳 while providing homeowners with powerful data-driven insights that contextualize the best and most effective ways for them to use home equity to build wealth or reduce expensive debt.