SolarComparison as a market place for consumers and solar installers to find one another, but also to help consumers change to other energy saving home improvement products such as isolation, battery storage and sun boilers. At the moment the solar market is a very technical, unclear, inefficient, not transparent customer journey, where the solar installation companies are actually thriving and the consumer is being left in the dark. Mostly consumers pay too much, without receiving optimal quality of panels and installation, the process is lengthy, inefficient, not transparent which makes this an outright obstacle in the current, very needed, energy transition.