Most known for its music & record label portions, UNAPOLOGETIC. is an art & culture ecosystem consisting of visual artists, musicians, clothing designers, event coordinators, and strategists. Founded by artist-producer IMAKEMADBEATS in 2015 in Memphis, TN, the idea is simple: the idea of traditional “labels” has expired and we believe in the culture of artistic synergy. Our artists release whatever they create, as we believe our genre of art is simply Vulnerability and Sincerity. We currently sign musicians and visual artists to an artist-first platform and are preparing for our book publishing division to launch Summer 2021. UNAPOLOGETIC. has changed the landscape of Memphis art & culture and we are comprised of four teams: Unapologetic. Sound, Unapologetic. Visual, Unapologetic. Garments, and The Unapologetic World App or The 'UnApp.'