Our aim is to deliver the best customer service in our official stores, building a strong team committed with New Balance brand values. New Balance has a history of 100 years of enduring performance and is still running strong today. New Balance began as a Boston-based arch support company in the early 1900’s developed into a specialized shoe manufacturer in the 1970’s, and has grown to become a leading global athletic products company. Part of what makes New Balance so unique is our commitment to making products that not only provide performance, but also superior fit and comfort. To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. Our philosophy is simple: Listen, learn and refine.