Liabel's communication has immediately consolidated a relationship of trust with its consumers, first by playing with intelligence and irony on the with intelligence and irony on the pronunciation of the name itself, then, over the years, promoting an image of male and female beauty, sometimes sophisticated and winking, sometimes fresh and witty. sometimes sophisticated and winking, sometimes fresh and witty. Liabel's ability to preserve its world of values in 170 years of history, always communicating modernity and tradition perfectly, has earned it recognition from Industrial Association and is celebrated in its latest institutional campaign in which Liabel reconfirms that it is a brand that is consistent with itself, synonymous with history, Italian style and underware In fact, more than underware, Liabel.