Almost 2 trillion dollars worth of products are faked each year, which means every day, consumers risk buying a counterfeit instead of the real thing. Especially when they buy online. collectID solves this problem by combining NFC tags with secure, immutable NFTs. Together, they create a secure ecosystem for brands, products, and customers. Each product is equipped with an NFC tag with an encrypted unique ID. Checking the authenticity of a product is a simple as tapping it with your phone. But there's more to it than just authenticity – inside the collectID system, we know of who owns what, so we can help you target specific groups, individualize communication, and drive sales. Now the user can take out their phone, tap the product, and buy the next product, communicate directly with the brand, and so much more. Watch the explainer video to learn more: https://www.youtube.com/watch?v=SGWLrJFw4GU&feature=youtu.be