PayShield was founded in 2018 by Bruce Parker, a 20-year veteran of the online payment industry. His involvement with digital payments began with the development of what has become MasterCard Payments Gateway Services (formerly MiGS), industry-leading global payment processing technology that is still in use today. Since then, fraud prevention and mitigation in the payments industry has evolved into a complicated web of tools and applications that without the right ‘know-how’ can be difficult to manage, costly and fall short in delivering the benefits they promise. Recognising an opportunity for disruptive innovation, PayShield set about addressing the shortcomings of legacy fraud prevention platforms using their own tools and technology, with an outlook of becoming the preferred supplier for major fraud and chargeback initiatives such as 3D Secure and pre-dispute alert services from the major schemes. The resulting platform is a powerful combination of technology and third party services, deliverable as a white label platform for ISOs, PayFacs, PSPs and large merchants. PayShield is emerging as a leader in the online fraud and chargeback prevention industry, with particular focus and successful application in the high-risk space. Our deeply considered and results driven approach to implementation, ensures return on investment. 1. Assess the market being addressed by individual merchants 2. Recommend and implement the best combination of tools and services 3. Monitor effectiveness and modify for optimum results.