Somewhere on the road to progress, innovation took up with a bad crowd. Making things work became best friends with making things more complicated. We like technology, but when we look around our homes, we see too many gimmicks and gadgets that make dubious claims, clutter our lives and make more demands on our time, not less. We knew what we wanted for our homes and lifestyle. We couldn’t find it, so we made it ourselves. Introducing The Pure Company: Healthy products for your home and life. Simple to use, beautiful to look at, innovative design. Everything we want.