Would you love to take a look into your friends’ closets to check their latest outfits and styles? Would you like to discover upcoming independent labels, the closets and outfits of your favorite fashion bloggers, brands, retailers or stars? Set up your own digital closet and get an overview of your clothes, everywhere and at any time. Get inspired by friends, labels, retailers and bloggers and discover thousands of outfits and styles by using the hashtag search function. Added product details, such as size, price, color, brand and a qualified product link lead you directly to the online-shop and ensure that you get qualified results. Dress and Friends is the Social Network where you meet in order to share and discover fashion, to get inspired or to buy and sell clothes. DAF combines the concepts of various platforms in the field of fashion into a social fashion network, namely closet organization, inspiration and a marketplace for new and second-hand articles. The uniqueness of Dress and Friends from the point of view of the advertisers lies in the fact that mostly users with a high affinity for fashion and lifestyle maintain a profile. Compared to other channels, DAF provides the perfect platform for manufacturers and distributors of the fashion industry as well as fashion bloggers. Existing social networks, like Facebook, Instagram or Pinterest show high losses in the organic reach, as different topics from various branches are being communicated and a fundamentally different user mentality prevails from that of Dress and Friends.