Camomilla Italia is a contemporary woman fashion brand characterized by its exclusive Italian Style since 1974. Camomilla Italia woman is determined, feminine, metropolitan and ironic. The Business Strategy is focused on retail network development both in franchising and direct retail stores that boasts over 40 years of history and over 200 stores. The collection’s creativity soon becomes the distinctive feature of the brand, which quickly catches women’s attention thus developing into a point of reference in the world of everyday wear. With its line of accessories the Company completed the offer of clothing and obtained a lot of success. The highly fashionable and functional design of the accessories upgrades the Camomilla Italia total look. The company decisions aim to propose for the future a product that continues to tell the story of each woman through an outfit, an accessory, a detail.