Located in the mountain resort town of Whistler, British Columbia, Pique Newsmagazine is the unequivocal leader in reporting, interpreting and understanding the culture of the Coast Mountains and what it means to those who live, work and play in Whistler. Established in 1994, Pique's success is derived from hard work, quality design, insightful editorial and an impressive list of regular advertisers. Our readers are informed, enlightened and entertained, and our advertisers receive the exposure and the results they expect. With award winning art covers and a well-structured editorial design, Pique's contemporary newsmagazine style is accessible to a broad demographic and connects easily to our readers, who have a strong connection with mountain culture.