Helen’s is the go-to spot across hundreds of locations for those looking to experience American bar culture across mainland China and Hong Kong. With a strong brand identity, superior reputation and quality offerings, Helen’s has created a storied legacy that is ripe for international expansion. With Helen’s first North American opening in NYC, the renowned experience of the East will be brought to the West - albeit with a fresh twist that effortlessly blends the superior quality and taste of elevated Asian-Fusion fare with the great service and reasonable prices that are essential to Helen’s DNA.