YEPSE is a digital marketing / online advertising platform where members are able to: • Promote content by introducing the Yepse multimedia unit; • Build audience by using specially designed tools; • Own the advertising rights to their audience – members become shareholders; • Trade the advertising rights on the platform’s Market YEPSE uses a unique business model: • Members build own audience using platform’s tools; • Members own and trade for profit the advertising rights to their audience like owning a share of the advertising media; • Members can operate their own paid advertising business in addition to the free advertising offered by the operator. The members can trade the advertising rights they own as they wish. They can: • Rent packages for a period of time; • Lease packages for a period of time; • Sell advertising rights; • Buy advertising rights. The Market is free and competitive. Yepse platform doesn’t sell ads. The paid advertising model becomes available to the members and they can use it for profit. The prices for advertising are low because there is a competition between the members.