SKEIN Brands & people without borders: Bringing Global marketing best practices to Employee engagement. Expertise & independence Skein: is the term used to describe a formation of geese flying together. It symbolises both the way in which people engage & interact with brands across borders in the era of social media, as well as the way people work together in increasingly flatter organisations, where projects are organised around fluid team formations. Philosophy: The belief that the power of brands is a unique way to engage people. Brands are much more than logos and advertising, they are often an underleveraged asset that can become an immensely powerful tool for organisations, manager, employees and consumers. By developing deep people insights, brands can engage consumers in distinctive & meaningful ways. Similarly employer can leverage brand power to engage their employees in emotional ways to achieve change, outstanding results or increase attraction and retention.