Erin Sykes founded Sykes/Style to service small to mid-sized Retail clients in the Fashion-Beauty-Wellness space. We dig deep into benefits v. implications of growth, pricing, partnerships, and promotion and create new technology-driven solutions to benefit both brands and customers. Sykes/Style has created and executed influential campaigns for Estee Lauder, Too Faced Cosmetics, Kiehl's, Clarins, Cover Girl, anokha skincare, SmarterSkin Dermatology, Heroine Sport, Carbon38 and more to ensure engaging experiential launches, build relevant brand partnerships, oversee successful strategy pivots, and create new digital shopping integration that drives sales.