Cross Financial Services was founded in 1993 with a clear mission: make a difference in people's lives. Beginning our 24th year we changed our business model to fee only and are now operating under the name Financial Life Advisors. We remain committed to that simple principle of making a difference, especially for business and family business owners. Our expertise and our services have evolved to be especially meaningful to them. In addition to the personal financial planning and investment management we also offer Business and Exit Planning, and 401 (k) Fiduciary Consulting.