TVT is rethinking linear TV advertising. TVT is looking to build new value by utilising new technology (HBBTV) built into TVs and widely deployed by commercial broadcasters across Europe. The TVT platform built on already launched world first TV food delivery App on Samsung and LG TVs (www.tvtakeaways.com). TVTconnect provides a bridge from a traditional TV advert to the company's e-commerce engine offline. It is a cloud platform aimed at the largest TV advertising sector (online) in a UK only market worth £5.8bn /annum. For the first time, companies with an e-commerce solution can engage directly from their linear TV broadcast advert. It has already designed and built a 'Click Dummy' in partnership with ProSiebenSat.1 for Burger King and is looking to redeploy this solution to other commercial TV broadcasters Europewide.