R for Rabbit was conceptualised in the year 2014 in Gujarat, India by the power couple duo Mr. Kunal and Mrs. Kinjal Popat. With a vision to become an “Amazing Baby Company” the brand offers a wide range of innovative baby products backed by research adhering to international quality and safety standards at accessible price points. R for Rabbit was founded after the couple struggled to find safety-standard certified baby gear for their daughter that led them to curate a well-designed, portable baby gear range and hence R for Rabbit was born. The brand constantly aims at exceeding the customer’s expectations through continuous improvement and innovation across their product portfolio. The premium baby products brand is backed with four key pillars namely Quality, Safety, Innovation and Exceptional Customer Support. The product range of the brand spans across key categories like high-chairs, beddings, strollers, car seats, nursery range, ride-ons, orapple toys, feeding range and more. The brand caters to pan-India audience via a strong online presence through various digital platforms like the company website, Amazon, Flipkart, FirstCry, Mothercare, Croma etc. The company also has more than 2000 channel partners in offline market across India.