The ReThink Group specializes in cultivating that mysterious X factor so often noted in the performances of exceptional traders and athletes. Our boutique consultancy capitalizes on the latest neuroscience and psychological research into how human thoughts and feelings merge to create our best decisions and optimal behaviors. Turning science into actionable strategies and tactics, The ReThink Group assesses, coaches and trains professional money managers and athletes in advanced emotional competencies - the secret to the elusive X factor and triumphing over market and competitive pressures. Denise Shull MA, an expert in advanced emotional intelligence, founded The ReThink Group in 2003 in order to solve the challenges of slumps, repetitive mistakes and confidence crises in professional traders and money managers. Denise’s proprietary coaching, training and X-factor assessment tools identify and augment that mysterious X factor of exceptional human performance. Her book, Market Mind Games, a Radical Psychology of Investing, Trading and Risk has been described as “best of its genre” and a “veritable Rosetta Stone of trading psychology”. The WSJ, FT, Bloomberg Markets, Risk Professional and New York Times’ Dealbook have each profiled Shull. In 2016, Fortune, The Guardian and the NY Observer covered Shull as one of the inspirations for the performance coach role on Showtime’s BILLIONS drama. Shull holds a Master of Arts from The University of Chicago in neuropsychology and is a graduate of Harvard’s professional seminar in Behavioral Finance.