Be The neeD (BTD) was founded to surpass services offered by Agencies that lack long-term effects as they focus mainly on increasing Awareness with tactics that appeal to the general audience (e.g.: using as main KPI the quantity of Followers at Social Media) instead of micro-targeted actions that focus on the real objective (sales) by increasing the conversion rate, therefore results. By focusing on our statement “be different or be no one”, we create consumer-focused strategies, unique and personalized for each client. Our passion is on truly understanding the potential consumer in order to create strategies that will connect with different types of individuals with a hyper-segmented approach. Living by the knowledge that to optimize a business working just one side is not enough (integral working in every little area that can possibly affect the business is fundamental) we offer services such as: • Website development/optimization: Focused on UX (user experience), the aesthetics and the Brand Image the client wishes to portray, optimizing Conversions. • Social Media Ads: Advertisement at Social Media (tempt Potential Clients with related interest who are not actively looking to buy) by the use of hyper-segmentation and micro-targeting in order to show personalized advertisement to different types of Users. • Google AdWords (S.E.M.): Advertisement at Google's results (reach Potential Clients who are already actively looking to buy) by the use of hyper-segmentation and Key Words in order to show personalized advertisement to motivate different types of users. • Social Media Content: Development of strategies, content elaboration and publishing. • S.E.O.: Improvement of visualization and ranking at Google. • Users analysis: The main characteristic of experienced professionals! Analysis before, during and after each action in order to optimize Online presence (e.g., Website & Social Media pages) and future actions (e.g., Ads).