UTC Imaging is a diagnostic ultrasound company that exploits the information present in ultrasound signals to the extent that it sets new standards in imaging and management of tendons, ligaments and cartilage. UTC Imaging was incorporated in July 2009 as an alliance between Dr. Hans T. M. van Schie, inventor of the Ultrasound Tissue Characterization (UTC) technology and Classic Imaging a company active in diagnostic ultrasound. A passionate team was created that has a whole arsenal of knowledge, expertise and facilities on board. Tendinopathy is amongst the most common causes of injuries in sports, at the workplace or in daily life. Not only 30-50% of all injuries in athletes, but also more than 48% of all occupational illnesses are tendon-related (Woo S L-Y, Renstrom P and Arnoczky SP, 2007). Even people with a more sedentary lifestyle frequently suffer tendinopathies, due to compounding factors like inactivity, obesitas and/or diabetus. Also in equine, tendon problems are frequent and severely impact performance. Vision It is our vision that for the benefit of a better performance, a sooner return to work and/or a better quality of life, the early detection, targeted treatment and objective monitoring of tendinopathy is vital. The novel UTC technique facilitates it all ! Mission In order to crystallize our vision, UTC Imaging is determined to provide specialists in radiology, orthopaedics, sports medicine and physiotherapy both in human and equine with a cost-effective and accessible tool that is mobile and highly reliable for the prevention, diagnosis and monitoring of soft-tissue injuries. Product The main product, the UTC System, is developed on the basis of the research tool of Dr. Hans van Schie as described in his PhD thesis (2004, Utrecht University, Utrecht, the Netherlands). UTC imaging is an innovative technique that adds new dimensions to diagnostic ultrasound and changes management of tendinopathies forever.