Simmons Sharpe was founded in 2015, by Bill Sharpe, the former chairman of Havas Canada, and Heather Simmons, the former CMO of Dell Canada. At Dell, Heather was Bill's client for 9 years. Remarkably, they still like each other. They lead the company from hipsterville, better known as Queen East, in Toronto. Most of the actual work however, is done in Halifax, where Mitchell Hunter runs the show. The Simmons Sharpe difference is our focus on end-to-end demand generation and measurement. And by end-to-end, we mean including customer care and sales in marketing initiatives, and automating and measuring from impression to signed contract. Because marketing matters most when it impacts bottom-line sales and builds long-term relationships with customers.