Selling a complex B2B solution requires effective messaging, sales execution and a clear value proposition. But even if you have these items in place your team may still lose to someone who does a better job of selling "outcomes." Customers purchase outcomes but sales and marketing teams continue to sell them features. At The Virtual CRO we take an outcome based approach to building a sales strategy. We immerse ourselves in your solution to understand the outcomes you provide to customers, and then we use these outcomes to drive the sales and marketing process for your company. By translating your complex solution and converting the language to outcomes that customers can understand, we ensure you attract the right type of prospects who have a need for your solution. The core of our program stems from your answers to these three questions: What outcomes does your solution provide? Who benefits from these outcomes? Why are you uniquely qualified to provide these outcomes? Our sales programs have led to over $240M in B2B sales across a variety of clients. By understanding what buyers need to build a justification for purchasing your solution, we ensure that your messaging provides the information they need to make an informed decision. What outcomes does a Virtual CRO program provide? Evolving a sales message from technical feature explanations to outcome based language Creating sponsors who can sell your proposal within their company. (Internal sellers) Translating complex solutions into outcomes that each buyer persona understands Communications audit- Reviewing your sales collateral, website, email marketing and presentation materials Finding value leaks™ in your sales process that cost you margin and reduce profitability Creating Movement Triggers™ to advance your sale to the next stage Capturing customer use cases for the sales team to utilize when selling Developing a sales playbook that clarifies which outcomes to present for each sales scenario