Exakt Marketing is a niche focused marketing agency by choice. We learned early on that there are lots of “marketing agencies” out there, but very few that understand why being niche-focused is critical to a client’s success. One of the cornerstones to successful marketing is a deep understanding of the market that is being targeted. If there are no specific focuses on industries and the markets that support them, then it’s difficult to have any more than a cursory understanding of the market that is being served. And so we have practice leaders for our three primary niches: Restaurants & Hospitality, Health & Fitness and Events.