FitnessGenes delivers deep genetic insights with recommendations you can use to enhance your fitness, lose weight or build muscle. FitnessGenes eliminates the guesswork and high failure rate of generic diet and exercise plans by combining your genetic predispositions with lifestyle data to create highly-personalized insights and training plans. Whether you are a consumer, biohacker, training/nutrition professional or fitness facility, our team of PhD geneticists, medical doctors, exercise scientists and nutritionists have a program for you. For professionals, we offer a certification with CEC's approved by NASM, ACE, AFAA and PTA Global. Start using genetics to enhance your practice. FitnessGenes has been featured in and interviewed for a huge array of leading media sources in the USA and the UK, including The Doctors TV, The Daily Mail, The New York Times, Forbes, Inc, Men’s Health, Men’s Fitness, Muscle & Fitness, Shape, Self, Women’s Fitness, Livestrong, People, USA Today, Well + Good and many more. Our ground breaking genetic research has been recognized by Innovate, the UK government’s technology strategy board who award funding to British firms with leading edge engineering and science. FitnessGenes also has several major academic collaborations with UK universities including Loughborough for the role of genetics and obesity and Birmingham for computational biology.