i s w (an abbreviation of i see windows) is an online database of photos and information related to window displays – including concept, collection information, and location. i s w helps any visual merchandising enthusiast – from casual fan to professional – enjoy window displays in a long-lived and meaningful way. i s w began in 2006 with a mission to document the history of window displays, and moved to the web in 2016 in the form of a visual library. as of April 2022, the visual library contains over 10,000 unique concepts and over 93,000 photos. a curated selection from the library has been made available online for free to members of the site. i s w also provides custom window display made reports.